Merchandise
Primary aim of this merch is to be relatable, cool and quirky. So I put these ideas to use in a hypothetical startup brand (classroom project) called 'JOMO' a.k.a Joy Of Missing Out. JOMO is a merchandise brand which aims to make people aware and flip their perspective of 'FOMO' i.e Fear of Missing Out to 'JOMO', encouraging and telling them to take pride in the joy of missed times and flaunt it!